Building a business is really hard.

Communicating your value to prospective customers is arguably even more difficult.

Most of us stop at talking about "what" we do and "how" we do it when we're speaking with prospects.

According to Jennifer Zick of Authentic Brand, we need to take things one step further: to our "so what".

Join Collin Graves as he and Jennifer dive into her background as an entrepreneur, her experiences building Authentic Brand, and why shifting your message to "so what" is so important for your business.

Links Worth Sharing:

Authentic Brand Website
Messaging Framework